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Industry Update : Exports
Consistent improvements in product quality and inner urge to achieve a “world class” status have created increased demand for Indian electrical products in the international market. Indian manufacturers are successfully surviving in the world’s cutthroat competition and are also ready to take on emerging challenges of future.

Eventhough the current year production reports show growth in electrical industry, few years back with no power project from Government and slow down in user industry, many electrical manufacturing companies are operating below their actual production capacity. The manufacturers in some sectors are accepting orders at much reduced price, which could be non-remunerative. In such situation, entering into international market is one of the growth avenues for Indian electrical industry.

Long and satisfactory performance of product in varying environments and climate is a pre-requisite for entering and further strengthening your position in the international market. A variety of specifications made it difficult for Indian manufacturers to offer a product since many times, test facilities to prove compliance with the specifications were not available. Some times, re-testing by foreign laboratories is a condition imposed by international client, adding financial burden to manufacturers. Indian manufacturers expect to get advantage by testing the equipments in NABL Accredited Laboratories so that re-testing may not be needed in the other countries covered under mutual recognition agreement for testing. It is noteworthy that the improvement in production levels of electrical equipment is largely attributed to robust export performance in addition to strengthening demand in local market.